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We brainstormed about what things become better
with time: wine, cheese, and many more. Until we got
to technology, and specifically: pixels. So it became
clear, pixels get smaller and smaller to provide a
smoother look on screens. And that’s when we chose
a well known personality from pop culture who has been through a smooth improvement with the years: Mario.


Copywriter       Juan Andrés Kebork

Art Director      Leon Celay
Art Director      Reinier Wortman

Teacher            Marlon von Franquemont
Teacher             Chen Yaari


Gold | Graphis new talent award 2020.
Merit | ADC Germany
Finalist | New York Advertising Festival
Lürzer’s Archive issue 6-19