Problem
Some people don’t know the right amount of coffee to have for the best taste.
Idea
We use the beautiful coffee hills as a measurement reference, each mountain is a cup of coffee, how higher the mountain, how more cups of coffee you get
Execution
On the filter, you see the coffee hills that you use as a measurement reference. Melitta created something special, now you can look true the package to see the beautiful coffee hills, aka the filtter.
AD: Reinier Wortman